Guide To Building A Marketing Funnel With AI
AI-powered marketing funnels automate customer journeys by analyzing data, predicting behaviors, and personalizing interactions at each stage. This enhances lead generation, boosts conversions, and optimizes marketing efficiency.
HubSpot contributor Erin Pennings has published a step-by-step guide to building a marketing funnel with AI.
She says, “Before you and I have any conversation about how AI can improve the marketing funnel, let’s make sure we’re on the same page about what marketing funnels are and how they work.
Why?
I strongly feel that before you can automate something, you need a solid understanding of how it works so you know the expected outcomes.
Without that foundation, you can’t know if AI recommendations are any good, you can’t identify what’s working and what’s not, and it’s tough to find a solution that works.
So, at a high level, let’s agree that the entire purpose of a marketing funnel — or flywheel — is to map out each stage of the buyer journey and then improve the way customers move through it.
From there, we can look at the different ways that AI can improve aspects of the marketing funnel — including the buyer journey (and far beyond it).”
HubSpot
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