Semrush has published a new video ‘The Most Powerful SEO Secret Smart Businesses Are Using Right Now’.

The Semrush team says, “This video walks through why this digital marketing shift matters more than ever, especially with AI tools like ChatGPT, Bard, Perplexity, and DeepSeek serving up direct answers to user questions and queries. Even OpenAI’s SearchGPT recently launched for all users, including free. Traditional search engine optimization still plays a role, but GEO adds a new layer that positions your brand within AI-generated recommendations. That means you can keep capturing your audience’s attention and sales in a quickly evolving SEO landscape, rather than watching them slip away.

We’ll break down the importance of creating AI-friendly content that includes straightforward answers upfront to common user questions, conversational long-tail keywords, and still delivering genuine value for your readers to satisfy Google’s E.E.A.T. ”

Semrush

 

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