Newsletter marketing nurtures customer relationships by delivering valuable content, updates, and offers directly to their inbox. It boosts engagement, builds brand loyalty, and drives conversions effectively over time.

Content Marketing  Institute contributor Jodi Harris has published an article featuring five best practices for award-winning brand newsletters.

She says, “To enhance your ability to deliver a satisfying newsletter experience that drives your marketing goals, we’ve gathered examples and best practices. Each is a winner or finalist for Best Digital Newsletter at the 2024 Content Marketing Awards.

If you want your subscribers to look forward to opening and reading your newsletter, optimize your content for these five elements:

1. Readability

Time-constrained audiences scan newsletters for exciting ideas and relevant information rather than reading from start to end. To make that easier, use short sentences and paragraphs to get your message across. Use brief, catchy headlines and descriptive subheadings to highlight critical insights and recommended actions. Videos and images can also break up lengthy sections of copy and contextualize your messages.

Example: BDH Solutions

BDH Solutions provides business services for real estate principals, including landlords, property managers, and investors. Transactions between vendors and buyers in this space can be highly complex, which is all the more reason for BDH to communicate with the utmost clarity and simplicity.”

5+ Best Practices for Award-Winning Brand Newsletters

Content Marketing  Institute
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