High-quality website imagery enhances user engagement, builds trust, and creates a strong visual identity. Sharp, relevant images improve aesthetics, communicate brand values, and drive conversions effectively.

HubSpot contributor Erica Santiago has published an article featuring useful tips for designing great website imagery.

She says, “In addition to the types of images I mentioned above, other kinds of website imagery are:

Logos

It would be an understatement to say that logos are important to your website. I‘d argue they’re crucial to building brand recognition, trust, and credibility.

Denim company Levi‘s includes its logo in its website’s banner, and no matter where you click or scroll, the logo remains a constant presence. Levi‘s logo lets me, as a consumer, know that the website I’m visiting is legitimate, so I can trust I’m purchasing from the correct brand.

Infographics

Infographics are images meant to share information or data. The example below uses a combination of graphics and texts to explain the hair donation process.

Infographics are a great way to simplify seemingly complicated concepts and make them more digestible for your audience.”

My Tips for Designing Great Website Imagery [With Canva, HubSpot, + 3 More Tools]

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