Throw Out Your Editorial Calendar – Do This instead [Video]
Content Marketing Institute has published a new video ‘Throw Out Your Editorial Calendar – Do THIS instead’.
The CMI team says, “Marketers turn to their editorial calendars every day to guide their content marketing decisions. It’s time to stop that, says Ryan Brock, chief solution officer at DemandJump. Instead of continuing the calendar approach just because everybody’s been doing it for years, adopt a more content-favorable strategy — pillar-based marketing. So how do you get that content ROI more quickly and make content an asset, not a risk?
Ryan has some thoughts. Watch his above presentation, The People vs. The Editorial Calendar, to learn more about why and how to make the shift from a calendar approach to pillar-based marketing.”
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