A Fractional CMO is a part-time marketing executive who provides strategic leadership and expertise without the cost of a full-time hire. They help businesses scale, refine marketing strategies, and drive growth efficiently.

Digital Marketing Institute has published a new episode of ‘What Does a Fractional CMO Do?’.

The DMI team says, “In this episode of the DMI podcast, host ⁠Will Francis⁠ sits down with Peter Murphy Lewis of ⁠StrategicPete.com⁠ and a successful fractional CMO. Peter shares his journey from launching a travel business in South America to becoming a data-driven marketing strategist for a wide range of industries, including software, finance, media, and even zoos.

What you’ll learn:

  • What a Fractional CMO is and why the role is booming
  • Who actually needs a CMO, and who doesn’t
  • The biggest marketing mistakes Peter made and what he learned
  • The most in-demand digital marketing skills for 2025
  • Why LinkedIn newsletters and automation are underrated goldmines
  • How and why Peter builds high-performing remote teams using local talent.”

What Does a Fractional CMO Do?

Digital Marketing Institute

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