SEJ on Creating Certified Fast Websites
Search Engine Journal has published an article explaining how to create certified fast website to compete in 2025.
The SEJ team says, “Imagine clicking on a website only to wait several seconds for it to load.
Frustrating, right?
Your prospective customers think so, too.
In a world where attention spans are shrinking, even a one-second delay can lead to lost visitors, lower rankings, and missed revenue opportunities.
Research finds that B2C websites that load in one second or less have conversion rates three times higher than those that load in five seconds or more.
Conversion rates are 2.5 times higher for B2C websites that load in one second or less.
In other words, speed is no longer a luxury.
Speed is a necessity.
A fast-loading website enhances user experience, boosts SEO rankings, and drives higher conversions.
And with search engines and consumer expectations continuing to evolve, businesses must prioritize performance to stay ahead of the competition.”
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