AI is revolutionizing SEO by enhancing keyword research, content optimization, and search intent analysis. It enables smarter automation, personalized experiences, and improved rankings through advanced algorithms.

Search Engine Journal contributor Kevin Indig has published an article highlighting the impact of AI overviews on SEO.

He says, “The biggest question, of course, is, “How much does this matter”? To my surprise, the AIO-pocalypse has not yet happened. At least not according to the data.

How many keywords show AIOs in the respective studies:

  • Press Gazette, 05/24: 23.7% out of 3,300 news keywords (US). [17]
  • Growth Memo, 05/24: 42% of 546,000 queries. [15]
  • AWR, 07/24: 12.4% of 8,000 keywords. [14]
  • SE Ranking, 08/24: 12.47% of 100,000 keywords. [9]
  • Botify, 08/24: 47% of 120,000 keywords. [3]
  • DotDash Meredith, 08/24: 15% “of searches across our categories.”
  • Ziff Davis, 08/24: “8% of most important queries”. [12]
  • Rich Sanger / Authoritas, 09/24: 21.1% of 11,000 keywords. [7]
  • seoClarity, 12/24: 4.5% of 120 million keywords. [13]”.

The Impact Of AI Overviews On SEO [Analysis Of 19 Studies]

Search Engine Journal

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