SEL On DeepSeek & SEO
AI is transforming SEO by improving search intent analysis, content optimization, and automated keyword research. It enhances user experience with smarter algorithms, voice search adaptation, and personalized search results.
Search Engine Land contributor Lauren Busby has published an article about DeepSeek & SEO.
She says, “While still relatively new, DeepSeek has started gaining attention, particularly from developers and technical users, for its strengths in coding, logic-based tasks, and automation.
Several key features define DeepSeek:
- Open-source and customizable: Anyone can access, modify, and self-host the model. For SEOs, this offers the potential for customization, cost savings, and control over data privacy.
- Highly cost-effective: The model is free to use, and self-hosting can reduce reliance on paid APIs from proprietary platforms like OpenAI.
- Resource-efficient: DeepSeek is designed to run efficiently compared to other large models, making it more accessible to those with limited computing resources.
- Some real-time information access: While not as robust as Perplexity, DeepSeek has shown limited capability in pulling more current information, though this is not its primary strength.
- Strong in coding and automation: DeepSeek excels in generating scripts, solving logic-based problems, and assisting with technical SEO tasks – areas where other LLMs may fall short.”
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