Brands are sitting on a goldmine of customer insights, but only if they have the right data. Permissioned data, the most trusted source of consumer information, is transforming the way brands engage and understand their target audiences—and it’s the secret to unlocking customer lifetime value.

Adweek is hosting a webinar ‘The Secret to Unlocking Customer Lifetime Value’ on Wednesday, April 9, 2025, at 1.00 pm ET.

The Adweek team says, “Get actionable strategies for using permissioned data to fuel your brand’s growth from SheerID’s Rebecca Grimes, chief revenue officer, Chris Oliveira, product marketing manager, and Thomas Brinkman, D2C ecommerce merchandising manager at Whirlpool. You’ll find out:

  • Why permissioned data is the gold standard for understanding your customers
  • The different ways brands are gathering permissioned data directly from consumers, and why it’s becoming a critical part of their marketing strategy
  • How to leverage permissioned data to maximize lifetime value”.

The Secret to Unlocking Customer Lifetime Value

Adweek

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