Smart Bidding In Google Ads: In-Depth Guide [Guide]
Smart Bidding in Google Ads uses machine learning to optimize bids for better performance. It automates the process to help achieve specific goals, like maximizing conversions or return on ad spend, while saving time and effort.
Search Engine Journal has published ‘Smart Bidding In Google Ads: In-Depth Guide’.
Brooke Osmundson says, “Smart Bidding isn’t a one-size-fits-all solution. Choosing the right strategy depends on your campaign goals, audience, and available data.
Here’s when each strategy shines, along with real-world examples to help you decide:
Target CPA
Target CPA is perfect for campaigns where controlling the cost per lead or conversion is crucial, such as lead generation.
For example, a SaaS company running a campaign to drive free trial signups wants to maintain a $50 CPA.
By setting this target, Smart Bidding adjusts bids to focus on leads that are more likely to convert within that range, while ignoring auctions where conversion costs might exceed that goal.”
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