Leveraging behavioral data for search helps refine algorithms by analyzing user interactions, preferences, and engagement patterns. This enables more personalized search results, improving relevance and user experience.

MOZ has published the latest episode of the Whiteboard Friday video ‘How to Analyze Behavioral Data for Search’  featuring Giulia Panozzo.

The MOZ team says, “Learn how to analyze behavioral data to improve your search performance. Discover the three levels of diagnostic tools — from basic GSC data to advanced neuromarketing metrics — and how to use them to optimize the entire search journey.”

MOZ

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