HubSpot Shares Seven Principles of Conversion-Centered Landing Page Design
Conversion-centered landing page design focuses on guiding visitors toward a specific action using compelling visuals, clear CTAs, and minimal distractions. Strategic elements like urgency, social proof, and persuasive copy enhance engagement and boost conversions.
HubSpot contributor Oli Gardner has published an article featuring
She says, “For me, the beauty of CCD lies in its balance — it’s both creative and analytical. It’s about designing with purpose, testing what works, and constantly optimizing to ensure your audience doesn’t just visit your page but takes the action you want them to. But, as they say, every house has its foundation, and CCD’s consists of seven key principles.
The 7 Principles of Conversion-Centered Design
1. Encapsulation
This is a classic technique I like to use to guide your visitors’ attention and create a tunnel vision effect. I like to think of it as carving out a clear window on your landing page — where your call-to-action (CTA) is the view they can’t miss. It’s all about creating a focal point that instantly draws the eye and leaves no confusion about what to do next.”
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