Beyond Tools: A Google Ads Guide To Detecting And Preventing Click Fraud In Lead Generation [Guide]
Click fraud in lead generation occurs when fraudulent clicks, often from bots or competitors, drain ad budgets without generating real leads. This deceptive practice skews campaign data and reduces ROI, making fraud detection tools essential.
Search Engine Journal contributor Benjamin Wenner has published ‘Beyond Tools: A Google Ads Guide To Detecting And Preventing Click Fraud In Lead Generation’.
He says, “Click fraud in lead generation can drain your marketing budget and corrupt your data, leading to misguided strategic decisions.
While automated detection tools serve as a first line of defense, relying solely on them is not enough.
This guide presents practical, hands-on approaches to identify and combat click fraud in your lead generation campaigns in Google Ads.
Understanding Modern Click Fraud Patterns
Click fraud isn’t just about basic bots anymore. The people running these scams have gotten much smarter, and they’re using tricks that your regular fraud tools might miss.”
Beyond Tools: A Google Ads Guide To Detecting And Preventing Click Fraud In Lead Generation
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