HubSpot Shares 2025 TikTok Content Trends
TikTok content thrives on creativity, authenticity, and engagement, making short-form videos a powerful tool for storytelling and marketing. From trends and challenges to educational snippets, brands and creators can leverage TikTok’s algorithm to reach massive audiences.
HubSpot has published an article featuring the
Erin Pennings says, “TikTok content trends often seem to emerge randomly — and surprising things gain popularity. The more specific a TikTok trend, the shorter its staying power.
For example, if people are using a specific sound and format for their videos, it’s less likely to stick around for months on end than if it’s a simple text overlay. The Fancy Like Dance featured a song by Walker Hayes called “Fancy Like” and a specific dance.
While it had a lot of staying power, eventually, it fizzled out as new trends arose.
On the other hand, the POV (point of view) trend isn’t likely to go anywhere. It’s simple, with a text overlay of “POV: [whatever the viewpoint is]” sitting on top of images or a video”.
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