SEJ On The State Of AI Chatbots And SEO
AI chatbots enhance SEO by improving user engagement, reducing bounce rates, and providing instant responses to queries. They also help optimize content by gathering insights from user interactions, boosting search rankings.
Search Engine Journal contributor Kevin Indig has published an article on the state of AI Chatbots and SEO.
He says, While AI chatbot traffic currently represents a tiny percentage of overall traffic, the data shows early evidence for the value of citations and mentions.
AI chatbot adoption is skyrocketing, referral traffic to websites is growing, and traffic quality is high.
Adoption
ChatGPT has over 400 million weekly users as of January 2025.1
Semrush, 12/24: Most ChatGPT users are from the U.S. (25%) or India (12%), followed by India, Brazil, the UK and Germany. 70% are male, and over 50% are between 18 and 34 years old.
Higher Visibility, 02/25: 71.5% of consumers use ChatGPT for searching but complementary to Google, not as a replacement.”
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