Search Engine Land contributor Kelly Ayres has published an article featuring seven video optimization tips to boost your organic reach in 2025.

She says, “If you’re inspired to ramp up your investment in video, let’s roll up our sleeves and get into optimization.

1. Analyze your current videos

Assuming you’ve posted some video content to YouTube, there’s plenty you can learn from and carry forward.

  • Review all published videos to:
    • Assess performance metrics, such as views, watch time, likes, comments, and shares.
    • Identify videos that have performed well and analyze what elements (e.g., titles, thumbnails, topics) contributed to their relative success.
    • Observe the length, format, and pacing of high-performing videos.
    • Leverage platforms like TubeBuddy or vidIQ to find high watch times that can indicate especially valuable or entertaining content.
  • Evaluate the effectiveness of current SEO strategies, including keyword usage in titles, descriptions, and tags. Even in top-performing videos, you may find gaps that, when filled in, will provide another bump in performance.”

7 video optimization tips to boost your organic reach in 2025

Search Engine Land

Sharing is caring