Effective lead generation focuses on attracting and converting potential customers through targeted marketing strategies. By leveraging content, SEO, and personalized outreach, businesses can drive quality leads and boost conversions.

HubSpot contributor Lindsay Kolowich Cox has published a guide featuring lead generation strategies to attract business leads.

She says, “Marketing-qualified leads are contacts who have engaged with your marketing team’s efforts but aren’t ready to receive a sales call. An example of an MQL is a contact who fills out a landing page form for an offer.

Sales Qualified Lead (SQL)

Sales-qualified leads are contacts who’ve taken actions that expressly indicate their interest in becoming paying customers. An example of an SQL is a contact who fills out a form to ask a question about your product or service.

Product Qualified Lead (PQL)

Product-qualified leads are contacts who’ve used your product and taken actions that indicate interest in becoming a paying customer. PQLs typically exist for companies who offer a product trial or a free or limited version of their product with options to upgrade.”

Lead Generation Strategies to Start Attracting Business Leads the Inbound Way

HubSpot

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