Responsible marketing prioritizes ethical practices, transparency, and social responsibility to build trust with consumers. By promoting honesty and sustainability, brands can foster long-term loyalty and positive impact.

Content Marketing Institute has published a new video ‘Responsible Marketing is Great Marketing’.

The CMI team says, ““With great power comes great responsibility.” That’s what Uncle Ben told Peter Parker (aka Spiderman) in 1962. Let’s twist the phrase for our industry: “Great marketing comes from great responsibility.” That’s the message Lola Bakare sends in her 2024 book, Responsible Marketing: How To Create an Authentic and Inclusive Marketing Strategy. Recently, she participated in a Live With CMI interview. I’ve gathered some takeaways from her book (a must-read) and the interview.”

Content Marketing Institute

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