Vanity URLs: Definition, Uses, and 3-Minute Setup Guide [Guide]
Vanity URLs are short, customized web addresses that enhance branding and make links more memorable. They improve user experience, increase click-through rates, and boost SEO by including relevant keywords.
Neil Patel has published ‘Vanity URLs: Definition, Uses, and 3-Minute Setup Guide’.
He says, “Brands use vanity URLs for several reasons, but they’re very common in print advertising. They’re tools to help customers remember an URL, which they can type or tap into their browsers later.
Vanity URLs redirect to true URLs, which are usually long (and therefore easy to forget) or have complex parameters for tracking.
Why Don’t Web Admins Use Vanity URLs as Original URLs?
You might be wondering why site admins don’t just replace original URLs with vanity URLs. You can still track visitors, right?
There are two main reasons why vanity URLs don’t work as “true” URLs. First, they often include multiple tracking parameters, making them long and difficult to recall. Second, real URLs may include structural elements that are important for a site’s internal and SEO hierarchy.”
Comments are closed.
