Guide to Marketing on Threads [Guide]
Marketing on Threads leverages the platform’s conversational and community-driven nature to engage audiences through authentic, real-time interactions. By focusing on relatable content and active participation, brands can build stronger connections and drive engagement.
MarTech contributor Mike Pastore has published an article covering useful strategies for marketing on Threads.
He says, “When Threads announced it was beginning a limited test of advertising in January 2025, it said the platform had 300 million monthly actives. It also said three out of four people on Threads follow at least one business.
What brands have signed up to Threads?
All of the top 10 retailers, including Walmart and Kroger, activated their accounts on Threads, according to the National Retail Federation. Costco was the last of the top 10 to join.
The top five biggest consumer brands and of the 10 most popular fashion brands were a little slower to activate on Threads because advertisers were being cautious and want to see how Threads develops before making any commitments.
Threads is available in the EU
Threads is available in more than 100 countries, but it did not launch in the EU until December 2023. This is due to concerns its data privacy operations don’t comply with the EU’s Digital Markets Act.”
Comments are closed.
