Customer Lifetime Value (CLV) measures the total revenue a business can expect from a customer over their relationship. Focusing on retention, personalization, and engagement helps maximize CLV and long-term profitability.

Adweek is hosting a webinar ‘The Secret to Unlocking Customer Lifetime Value’ on Wednesday, April 9, 2025, at 1.00 pm ET.

The Adweek team says, “Get actionable strategies for using permissioned data to fuel your brand’s growth from SheerID’s Rebecca Grimes, chief revenue officer, Chris Oliveira, product marketing manager, and Thomas Brinkman, D2C ecommerce merchandising manager at Whirlpool. You’ll find out:

  • Why permissioned data is the gold standard for understanding your customers
  • The different ways brands are gathering permissioned data directly from consumers, and why it’s becoming a critical part of their marketing strategy
  • How to leverage permissioned data to maximize lifetime value”.

The Secret to Unlocking Customer Lifetime Value

Adweek

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