SEO in 2025 prioritizes AI-driven search, user intent optimization, and high-quality content. Staying ahead requires adapting to evolving algorithms, voice search, and personalized experiences.

The latest ‘Exposure Ninja’ video is titled ‘How To Rank at the Top of Google in 2025’.

This video covers the following:

  • Why AI tools like ChatGPT and Perplexity are swallowing the top-of-funnel searches that used to be Google’s
  • How agentic AI is becoming a “search assistant,” meaning I need to optimise for machines as well as humans
  • Why zero-click search is escalating (and how to keep my brand visible when users don’t even click)
  • What’s changed in content production — everyone’s publishing more than ever — and how I can ensure my pages shine.

Exposure Ninja Blog

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