Tracking marketing metrics in 2025 is crucial for data-driven decision-making, optimizing campaigns, and maximizing ROI. With AI-driven insights and evolving consumer behavior, real-time analytics ensure competitive growth.

The latest The SERP’s Up SEO podcast episode is titled ‘Making marketing metrics meaningful’.

The Wix team says, “Is the world of analytics leaving you feeling a little blind?

Join Wix’s Mordy Oberstein and Crystal Carter as they navigate the murky waters of modern marketing data with analytics maestro, Dana DiTomaso. From missing numbers to the almighty Google, it’s all about understanding the true story that your data is trying to tell.

Discover the secrets of meaningful metrics and learn to embrace trends over absolutes—because it’s time to stop being a ‘data accountant’.”

Making marketing metrics meaningful

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