TikTok for B2B marketing offers a unique way to engage professionals with short, creative videos that showcase expertise, company culture, and industry insights. By leveraging trends and storytelling, businesses can enhance brand awareness and build trust with a broader audience.

MarTech contributor Constantine von Hoffman has published an in-depth article on b2b marketing on TikTok.

Hoffman says, “Data from TikTok and Nielsen also found that the platform is the fastest-growing channel for product discovery. According to the data, 15% of product discoveries begin on TikTok. According to TikTok data, advertisers are now seeing an average return of $2 for every $1 spent.

Demographics

Gender distribution: TikTok’s user base is relatively balanced in gender, with 54% identifying as male and 45% identifying as female.

Age distribution: While TikTok is popular among younger generations, a substantial portion of its audience comprises older demographics. For example, 21.7% of TikTok’s US user base are Millennials. Also:

  • 18.2% of TikTok’s global audience are women aged 18-24 and women aged 25-34 make up 16.3% of users.
  • Young male users account for 18% of TikTok’s audience.”

B2B marketing on TikTok: What you need to know

MarTech

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