An email automation blueprint streamlines customer interactions by mapping out targeted email sequences based on user behavior. It enhances engagement, saves time, and improves conversion rates through personalized, data-driven communication.

MarTech contributor Jeanne Jennings has published an article featuring an email automation blueprint for smarter customer journeys.

She says, “Most organizations use email marketing automation, but does your campaign have the right triggers for your marketing funnel and customer journeys? Are there additional automations that could drive more leads, revenue or conversions for your business?

Here’s a blueprint to help you answer those questions — whether you’re optimizing existing automated journeys or setting up your first triggered series.

Start with your marketing funnel

I still find foundational tools like a marketing funnel are a great starting point for any campaign. This is a pretty traditional B2B marketing funnel. Here’s how you’re probably used to seeing it.

Instead of the usual inverted pyramid, our plan has the funnel stages from left to right at the top of the diagram. The colors in the blueprint match the colors in the inverted pyramid.”

An email automation blueprint for smarter customer journeys

MarTech

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