Seven Steps To Developing a Content Strategy
A strong content strategy ensures consistency, engagement, and alignment with audience needs, driving better results. It helps brands stay relevant, improve SEO, and maximize conversions effectively.
HubSpot contributor Caroline Forsey has published an article on
She says, “Your content strategy is the foundation of the attract and delight stages in your buyer’s journey that follows the inbound marketing framework.
Say your business goals include increasing brand awareness.
To achieve this, you might implement an SEO-focused content strategy to increase your website’s visibility on the search engine results pages (SERPs) and drive traffic to your products or services.
Along with attracting prospects to your brand, you can leverage a content strategy for sales enablement and customer satisfaction.
Plus, with 70% of marketers actively investing in content marketing, developing a good content strategy is critical to competing in your industry.”
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