Content Marketing Institute has published a new video ‘The Key to Remarkable Content? Predictable Processes’.

The CMI team says, “Move fast and break things has long been the mantra of marketing disruptors. But unless you pause to set reliable standards and processes first, you won’t have a way to gauge the business value of your innovations. Developing an invisible, adaptable system might feel tedious, but Robert Rose asserts that it’s the key to producing measurable excellence, time and time again. For more details, read this week’s Rose-Colored Glasses article.

So what do you think? Does process get in the way of innovation or enable it to thrive? Does “moving fast and breaking things” just lead to wasted time fixing what you’ve broken? Let us know in the comments.”

Content Marketing Institute

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