Marketing analytics in the AI age will be driven by real-time data insights, predictive modeling, and automation. Businesses will leverage AI-powered analytics to personalize campaigns, optimize performance, and enhance decision-making like never before.

Content Marketing Institute has published a new video ‘What’s the Future of Marketing Analytics in the AI Age?’.

The CMI team says, “Still waiting to tie together your digital marketing activities across all channels? Wondering how third-party cookie degradation will affect your strategy? And can AI help? Google’s head of data measurement and analytics has some thoughts. Suraj Rajdev, Google’s head of data measurement and analytics for home and consumer industries, has some thoughts. And you don’t need to be a data nerd to understand them. Watch the video (above) of Suraj’s presentation, AI and Marketing: Measurement and Analytics in a Privacy-First World, delivered at the recent Marketing Analytics and Data Science conference.”

Content Marketing Institute

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