CMI Lists Seven Laws for Content Marketing Success
Content Marketing Institute contributor Robert Rose has published an article featuring seven laws of content marketing success.
He says, “These new content marketing laws will help you survive 2025 and dominate through 2030. Watch the video for the quick take, then keep reading for the deep dive.
Law 1: Always be orchestrating (internal buy-in is for amateurs)
The greatest threat to content marketing isn’t a lack of great ideas. It’s the inability to prove to fearful executives how valuable content marketing can be.
In 2025, it’s not enough to sell content marketing internally. If they haven’t gotten it by now, no amount of successful case studies packaged into a PowerPoint presentation will change business leaders’ minds. Today, you need to force the integration of valuable content programs across teams.
Marketing has become content marketing. Lean into that fact, and don’t try to sell content marketing as a distinct function. Assume you have permission to do marketing — and start creating great content as a function within it.”
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