Search Engine Journal has published ‘CMO Guide To Schema: How Your Organization Can Implement A Structured Data Strategy’.

Martha van Berkel says, “Schema is actually the industry standard vocabulary that is used to markup structured data. This helps search engines understand the content on your website in the context of your brand, making your content more visible to your target audience.

Optimizing your website is like translating your content into the language of search engines and machines.

Enable Higher Visibility In Search

By implementing structured data markup, you unlock the potential for your content to appear as rich results in Google search listings.

These rich results – which showcase additional information such as product pricing, star ratings, job posting details, and video thumbnails – take up more real estate in search results, drawing more attention and leading to higher click-through rates (CTR) and more traffic to your website.”

CMO Guide To Schema: How Your Organization Can Implement A Structured Data Strategy

Search Engine Journal

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