SEL Offers Seven Tips for SEO Newbies
Search Engine Land contributor Amanda King has published an article featuring seven tips for SEO newbies.
She says, “This article covers several ways to build that foundational knowledge of search engine optimization.
1. Start with the business
Whether you’re in-house or at an agency, resist the urge to jump straight into “solution mode” when beginning an SEO project.
Instead of immediately focusing on meta tags, keywords, backlinks, or URL structure, start by understanding the business itself.
Here are some key questions to consider as you browse the website:
- What product or service is being sold?
- Who is the target audience? (If you’re in-house, who is your company trying to sell to?)
- Why does the company believe customers should choose them over competitors? (Common differentiators include price, unique features, or benefits.)”
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