Digital Marketing Institute has published a new episode of ‘Making Smarter Marketing Decisions with Clickstream Data’.

The DMI team says, “In this episode of the DMI podcast, host ⁠Will Francis⁠ sits down with Eli Goodman, CEO and founder of ⁠Datos⁠, a company specializing in clickstream data. They discuss how anonymous, large-scale data can help marketers better understand consumer behavior, how marketing attribution is evolving, and why nonlinear customer journeys are often misunderstood. 

  • What is Datos and how does it use clickstream data?
  • Understanding consumer behavior through anonymized data
  • The challenge of marketing attribution and nonlinear journeys
  • Why correlation matters as much as causation
  • The biggest surprises marketers discover in their data
  • Data vs. creative decision-making in marketing
  • AI’s impact on both data analysis and creative work
  • Eli’s founder journey and the early days of Datos“.

Digital Marketing Institute

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