YouTube trends in 2025 will focus on AI-driven content creation, hyper-personalization, and interactive videos. Short-form content, live streaming, and SEO-optimized storytelling will dominate engagement.

Search Engine Journal contributor Greg Jarboe has published an article featuring the top three YouTube trends.

He says, “The search and marketing community should pay closer attention to YouTube.

According to the latest Global Digital Report, YouTube.com is the second most visited website in the world, behind Google.com but ahead of Facebook.com in third place.

1. BrightEdge Data Reveals YouTube’s Growing Influence On AI Search Results

The first YouTube trend that we should focus on comes from new data that says AI Overviews are increasingly citing YouTube content, particularly instructional and how-to videos.

BrightEdge’s Generative Parser has uncovered a significant upward trend in YouTube citations within AI-generated search results, showing a 25.21% increase since January 1 and a 36.66% month-over-month growth from January to February.”

The Top 3 YouTube Trends To Pay Attention To Right Now

Search Engine Journal

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