Strategies To Strengthen Content Marketing With AI
AI in content marketing enhances personalization, automates creation, and optimizes engagement. It helps brands deliver data-driven, high-quality content at scale.
MOZ contributor Caitlin Hathaway has published an article featuring useful tips to use AI for achieving content marketing success with a small team.
She says, “In this post, I’ll show you how I use AI to scale content marketing tasks like ideation, briefing, and optimization. But first, take some time to read my previous article, as it lays the foundation for this piece.
1. Use LLMs to brainstorm content ideas based on user personas
LLMs can turn audience data into actionable content ideas. Here’s how I approach content ideation with AI.
Feed user personas into ChatGPT
In the previous article, I mentioned leveraging the UserPersona Generator for audience insights. Start with detailed user personas based on your site’s Google Analytics (GA) data. Then, use the User Persona Generator to create personas that reflect audience behavior, interests, and needs. ”
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