Is Compression A Google SEO Myth? [Answered]
Efficient compression reduces webpage size, leading to faster load times and improved user experience. Google prioritizes speed in rankings, making compression essential for better SEO performance.
Search Engine Journal contributor Roger Montti has published an article answering the question ‘Is Compression A Google SEO Myth?’.
He says, “I recently came across an SEO test that attempted to verify whether compression ratio affects rankings. It seems there may be some who believe that higher compression ratios correlate with lower rankings. Understanding compressibility in the context of SEO requires reading both the original source on compression ratios and the research paper itself before drawing conclusions about whether or not it’s an SEO myth.
Search Engines Compress Web Pages
Compressibility, in the context of search engines, refers to how much web pages can be compressed. Shrinking a document into a zip file is an example of compression. Search engines compress indexed web pages because it saves space and results in faster processing. It’s something that all search engines do.”
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