Compelling product content educates, engages, and persuades customers, driving higher conversions and brand loyalty. High-quality descriptions, visuals, and reviews create a seamless buying experience.

Digital Marketing Depot has published a new white paper ‘The Search for Smarter Shopping: The Power of Product Content’.

The DMD team says, “Three decades into the e-Commerce revolution and consumers are still frustrated that it’s often difficult to find just the right thing.

How can this be?

Yet it’s true. That was one of many key findings from a new consumer shopping survey conducted by Lily AI in January 2025, on the heels of the 2024 holiday shopping season. The survey garnered 2,081 responses, with the goal of better understanding current consumer sentiment and preferences towards the search and discovery process of online shopping.

Download the full report to better understand consumer perception of online shopping today and how AI-powered product content is emerging as a critical means to bridge the expectations gap.”

The Search for Smarter Shopping: The Power of Product Content

Digital Marketing Depot

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