Finding profitable keywords is essential for driving targeted traffic and maximizing conversions. The right keywords help businesses rank higher in search engines, attract potential customers, and increase revenue efficiently.

MOZ contributor Jonathan Berthold has published a guide featuring tips to find profitable keywords for your niche.

He says, “While high-volume keywords may seem appetizing, it doesn’t always yield meaningful returns. The initial psychological response to seeing high-volume keywords in your niche may whet your appetite, but it’s important to be pragmatic and avoid exercises in marketing futility.

High-volume keywords likely fall into one of the following buckets:

  • Informational queries: Stiff competition from Wikipedia, industry resources, and no-click SERP features like AI Overviews and featured snippets.
  • Head category terms: Highly competitive SERPs dominated by authoritative websites in your niche make ranking difficult.
  • Brand terms: Keywords centered around your competitors may be irrelevant or problematic to include in a strategy.
  • Potentially profitable keywords: A small percentage of high-volume keywords might align with your business goals, but these are rare.”

How to Find Profitable Keywords For Your Niche

MOZ
Sharing is caring