The B2B Marketing Organization of Tomorrow [Report]
LinkedIn has published a new report ‘The B2B Marketing Organization of Tomorrow’ featuring insights from the 2024 B2B Marketing Benchmark.
The LinkedIn team says, “The B2B marketing team of the future is likely to be more agile, data-driven and customer-centric than ever before.
Teams will still need a strong foundation of traditional marketing skills, but they will also need to be proficient in newer, more specialized capabilities to thrive in a rapidly changing environment. The B2B marketer of the future must be a versatile and multidisciplinary professional who can blend established marketing principles with cutting-edge technologies to drive results.
So how does the marketer of today compare to the marketer of tomorrow?
LinkedIn has partnered with Ipsos, tapping about 2,000 marketing leaders across eight different global markets for their thoughts, to determine how marketers are currently optimizing toward this future.
Today’s marketing leaders are confident in their own and their teams’ ability but are still looking to boost agility and adaptability on their teams. They are building relationships across the organization to align marketing efforts with overall organizational goals. They are leveraging technology to become more efficient, more creative and more innovative. They are establishing the strong measurement frameworks they need to both prove their worth in theC-Suite and make their work more resonant with customers.”
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