A Guide To Enterprise-Level Migrations [Guide]
Search Engine Journal has published ‘A Guide To Enterprise-Level Migrations (100k + URLs)’.
Dan Taylor says, “Aside from the technical aspects of migration, an enterprise migration, more often than not, comes with the added pressures of:
- Strong levels of C-level/VP-level attention and communications.
- Multiple project teams and stakeholders making SEO-impacting decisions.
- SEO pros needing to be involved in “non-traditional” SEO calls and planning meetings.
In a large site migration, there is also the increased potential for something known as “migration lag.”
What Is Migration Lag?
Migration lag refers to the time period after launching a new website where traffic and rankings drop as search engines discover and index the new site.”
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