Setting content marketing goals provides direction, ensuring efforts align with business objectives and audience needs. Clear goals help measure success, optimize strategies, and drive meaningful engagement and conversions.

Content Marketing Institute contributor Ann Gynn has published an article featuring useful tips on setting content marketing goals that matter to the business.

She says, “To change the conversation and gain the respect and budget marketing deserves, focus on these four goals:

1. Grow subscribers

Unlike a customer database, a subscriber database contains customers, prospects, referrals, and potential referrals. These people see your content as valuable enough to provide their contact information. In doing so, they also give you permission to subtly market to them.

When it makes sense

If you regularly publish content, such as a newsletter, podcast, video channel, etc., subscribers are essential. It lets you contact them without an intermediary gatekeeper like social media or pay-per-click advertising.

More specifically, adopt subscriber goals when your business wants to penetrate a new market, compete with a high-profile market leader, or begin the content marketing journey.”

How To Set Content Marketing Goals That Matter to the Business

Content Marketing Institute
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