Everything You Should Know About In-Stream Video Ads
In-stream video ads play before, during, or after video content, seamlessly integrating with the viewer’s experience. They are highly effective for engagement, brand awareness, and driving conversions.
HubSpot contributor Pamela Bump has published an article explaining the benefits and best practices for in-stream video ads.
She says, “When done right, there are a handful of perks to in-stream advertising. To find out exactly what the benefits are, I asked video marketing experts for their insights.
Ad Sequencing
According to Maria Harrison, the President and Co-Founder of Bullseye Strategy, the digital agency of record for The Corcoran Group, one benefit of in-stream video ads is that they allow ad sequencing. This is a powerful tool that allows marketers to control the order in which viewers see a series of video ads.
“This creates a cohesive narrative or story arc to engage audiences, enhancing brand recall, message retention, and user engagement,” says Harrison. “Ad sequencing can drive a deeper sense of engagement and affinity for a brand due to our ability to bring a brand to life through a relatable story for the target audience”.
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