Podcasts are a powerful tool for businesses and marketing, allowing brands to build authority, engage audiences, and share valuable insights. They foster deep connections with listeners, enhancing brand awareness and customer loyalty.

The latest Ahrefs Podcast episode is titled ‘How to make a podcast that actually grows your business’ featuring Borko Kovacevic.

This episode covers the following:

  • Why podcasting is shifting from audio-only to video—and how YouTube is winning the game
  • How businesses and creators approach podcasts differently (and why only 5% of Poddster’s clients are full-time creators)
  • The biggest mistakes businesses make when starting a podcast—and why “interesting guests” aren’t enough
  • Why every small business owner needs to be a content creator in today’s world
  • The role of trust and authenticity in podcasting—and how mainstream media’s decline has fueled the format’s growth.

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