DMI Highlights Importance of Social Listening
Digital Marketing Institute contributor Clodagh O’Brien has published an article highlighting the importance of social listening.
She says, “I’ll bet your friends listen to you. No doubt your favorite boss listens too. Then why do brands think it’s okay to use their social channels to keep talking and pushing, ignoring customers’ needs, and (dare we say it)… their complaints and bad reviews?
That can’t happen if you want to be successful. The benefits of social listening go far beyond customer satisfaction.
A carefully-constructed social listening strategy can help boost your brand’s reputation, bring in more recommendations (word-of-mouth advertising), help identify new USPs and allow you to track competitor’s activity with ease.
Remember, 63% of customers will pay more to shop with the brands they’re loyal to while 78% are likely to engage with a personalized offer tailored to their interests, according to Marigold’s 2024 Consumer Trends Index Report.
Find out how to create a killer social listening strategy that can transform your business and propel your brand miles ahead of your competition.”
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