HubSpot contributor Martina Bretous has published a checklist called Social Media Basics.

She says, “Before we get into the checklist, we’re going to break down the work of a social media manager into four pillars.

  • Sharing – You must post on social media regularly to grow and maintain an audience.
  • Engaging – Connecting with your audience, via polls, responding to comments and DMs, and reposting user-generated content, is key to building that brand loyalty.
  • Monitoring – It’s important to know how your brand is perceived online, so you’ll need to monitor mentions of your brand as well as topics within your industry.
  • Reviewing and Optimizing – If you’re not reviewing your performance, how can you improve? This is a necessary part of every social media strategy.

If you don’t share often, you’ll struggle to build an audience. Without an audience, you won’t have much to engage with. This also means that you’ll have little to no data about what works well and nothing to optimize or review.”

Social Media Basics: A Checklist Every Marketer Needs

HubSpot

Sharing is caring