Search Engine Journal VIP contributor Kevin Indig has published an article explainng the types of content that works well in LLMs.

He says, “My correlation analysis shows that none of the classic SEO metrics have strong relationships with citations. LLMs have light preferences: Perplexity and in AIOs weigh word and sentence count higher. ChatGPT weighs domain rating and Flesch Score.

💡Takeaway: Classic SEO metrics don’t matter nearly as much for AI chatbot mentions and citations. The best thing you can do for content optimization is to aim for depth, comprehensiveness, and readability (how easy the text is to understand).

The following examples all demonstrate those attributes:

  • https://www.byrdie.com/digital-prescription-services-dermatologist-5179537
  • https://www.healthline.com/nutrition/best-weight-loss-programs
  • https://www.verywellmind.com/we-tried-online-therapy-com-these-were-our-experiences-8780086″.

What Content Works Well In LLMs?

Search Engine Journal

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