DMI Shares Examples of AI in Marketing
AI in marketing enhances personalization, automates campaigns, and optimizes targeting with real-time data insights. It streamlines customer interactions, boosts engagement, and drives higher conversions through predictive analytics and machine learning.
Digital Marketing Institute contributor Dan Hughes has published an article featuring examples of AI in marketing.
He says, “The widespread adoption of artificial intelligence (AI) was once considered a far-fetched notion dreamed up in sci-fi stories, but it’s now a living, breathing part of our everyday reality.
While the technology has been proven to enhance our daily lives — the adoption of autonomous vehicle technology, fitness devices, voice assistants, and smartphones— AI also improves the digital marketing efforts of businesses across industries.
Since erupting onto the scene, ChatGPT, for example, has already made a significant impact in the digital marketing arena, with its ability to produce targeted AI-powered content on an ever-expanding range of subjects. There are also many other AI tools that are available and evolving to help marketers – a clear indication of how widespread the technology is in our current landscape.”
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