In 2025, video marketing is essential for engagement, brand visibility, and conversions. With short-form content and AI-driven personalization, it remains a key driver of digital success.

Content Marketing Institute has published an article featuring must-know video strategies and tips for 2025.

The CMI team says, “It’s good writing advice and the perfect mantra for expanding video content in your marketing lineup. An even better reason? Eighty-three percent of consumers want to see more videos from brands in 2025.

“Video is memorable,” says Brittany Du Bois, content marketing manager at PlayPlay.

Video allows brands to connect with audiences — to help them experience the story. Marianne M. Talbot, chief marketing and business development officer at Bailey & Glasser, LLP, explains the impact, using this Maya Angelou quote: “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

So, what’s ahead for this popular format? What inspiration can your brand take from short-form video? And what can you learn from B2B and B2C examples?”

Lights, Camera, Conversion: Must-Know Video Strategies and Tips for 2025

Content Marketing Institute
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