Content Marketing Institute has published a new e-book ‘How 6 Leading Brands Use Content To Win Audiences’.

Jodi Harris says, “If you work in content marketing, you’ve experienced the “battle of the brains.”

Your creative brain gets excited to develop your next innovative, engaging, and impactful content effort. But your logical brain points to the blank screen and kills the buzz, saying: “OK, hotshot. Where do we start?”

When at a loss for actionable inspiration, exploring highly successful campaigns from other brands can push your brain in new directions. The valuable insight into what’s resonating with audiences like yours can fuel your creative and strategic minds.

To assist that journey of discovery, we’ve assembled an e-book: 20 Examples of Brands Leading Through Content (registration required). It features leading B2B, B2C, and nonprofit/government organizations that exceeded their audience expectations and achieved their marketing goals through novel content approaches and creative executions.”

How 6 Leading Brands Use Content To Win Audiences

Content Marketing Institute

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