MarTech Highlights Five Email Marketing Tech Essentials
MarTech contributor Alexander Melone has published an article highlighting five email marketing tech essentials for 2025 success.
He says, “Now is not the time to be an email marketing Luddite. From BIMI to AI scheduling, how we reach customers is changing rapidly. The more you use these tools to your advantage, the more of an impact you’ll make with your subscribers.
I’ve seen these tech advances revolutionize email marketing strategies. Here’s what every agency and marketer should know to smash their 2025 KPIs.
1. The BIMI standard
BIMI (Brand Indicator for Message Identification) allows a verified business to display its logo next to each email in the recipient’s inbox. While it looks great and can be very helpful for brand recognition, there’s another important perk to using BIMI for your email marketing — trust.
Recipients are bombarded with phishing scams and spam. Understandably, they’re on high alert and ready to report anything that doesn’t look legitimate.”
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